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| Facebook Relevance Score |
Over the years, Facebook has come upon as another massively populated and wide marketplaces where advertisers make all possible effort to highlight their ads. Every business on Facebook has a motive of raising Facebook Relevance Score for their ads. Now, you might be wondering the ways to create effective Facebook ads that have the capability to bring more organic traffic, absolute engagement and gives you a well-defined social identity.
Read out this article that will let you discover some effective ways that can unquestionably improve your ads relevance score on Facebook.
Lessen retargeting website visitors
You might be aware of the fact that Facebook let you target your website visitors from the last 180 days and for that, the retargeting window is used often.
Though retargeting your audience gives incredible benefits to your business but if you consistently engaged in retargeting your website visitors, after a span of time (usually 6 months) they would start feeling offended. Nobody feels amazed by watching ads from the same company again and again. For a better outcome, you can retarget the audience for a period of 30 days whenever you notice huge traffic coming from a website.
Target audience with suitable ads
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| Target Audience |
Facebook advertising is a means of encouraging people to take action that you expect. In case you target a cold audience and that the ad you have posted advertises a highly priced product, there is no value of designing such ads by wasting both the time and money. Serve what your audience exactly wish to see. It’s better to categorize your audience on the basis of their buying habits and the budget they usually choose. After that, design ads that appeal to them finding more about your offers.
Prefer video ads for promotion
Video ads are comparatively expensive and time-taking then another ad format therefore rarely preferred by advertisers. Based on the fact comes from recent research and studies, it proves that video ads are much effective than other forms of ads at the same time it explains your offers well to the viewers.
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| Video Ads |
Always keep in mind, what matters for Facebook video ads, is quality. Your videos don’t need to be shot in a studio but must contain lighting, contrast and audio quality that make it outstanding. For effective promotion, you don’t need to post video ads separately, instead, you can attach a video link to your existing Facebook page so that viewers can be redirected to videos whenever they click on that link.
Target vast audience
Precision is one of the leading features offered by Facebook advertising which make your audience targeting even easier. Sadly, the majority of advertisers works on the concept of narrowing down their audience that adversely affects their ad performance and thus lowers their relevance score. When your aim is to gain more audience, it becomes mandatory to target broad audiences as the platform has become more practical. So, if you are facing the issue with low relevance score and still targeting a narrow audience, you must increase the audience size first. This will surely give a positive outcome to your business without taking much of your time and effort.
So these are four tips that would definitely work for improving your relevance score on Facebook. I have tried writing this article in the best possible way, from my end. Still, if there any suggestions or more tips to be added, feel free to recommend.
