The Perfect Guide: Social Media Automation And Its Various Attributes

Social Media Automation

Social Media has become an ideal platform for communication between people across the world. With communication, I meant here to say, every type of information exchange between people living in different parts of the universe. Whether it is for marketing purposes or just a casual talk between people.

Social Media has been making changes in the territory of the digital world, from the past years. Plenty of new features getting launched on various Social Media platforms, which also gave birth to the difficulties with respect to time management. Handling and exploring each trait of networking sites like Instagram, Facebook, Twitter, LinkedIn, etc. are impossible without spending a long time. Therefore, coming up with an ultimate solution, automation, is the time-saving process for all.

Social Media Automation is not a new thing in the town, but becomes more dominant for the past 2-3 years. Businesses are after big Social Media scenery to promote their brands and products in the best possible way. Hence, these days businesses have to handle multiple social media accounts at once, that somehow intimidate them and left them ambiguous. That’s why automation tools are the tech-savvy solution for marketers with respect to every nicety related to Online Marketing.

What Is Social Media Automation?

It is simply a process which gets used for automating daily nitty-gritty activities of social media that includes liking, commenting, following, unfollowing, sharing, scheduling posts and many more to come. Special software is there for implementing this process. There are an uncountable number of automated bots accessible over the web like Gramboard.

Why Automation Of Social Media Networks Is Necessary?

Necessity of social media network

This question may emerge in the minds of some of you. Isn’t it? That’s totally fair to come up with this question because many people still believe in doing every task of social media manually. That’s fine! But just for a second think what’s the most important thing nowadays for business marketing. “Large audience”. Right!  So, can you able to target a large number of folks manually? No definitely not. Because for targeting people from different geography, you need to serve them constantly which is not possible, even if you be seated 24x7 across your laptop screen.

At the end of the day, we are human and need some time off for our personal matters and things. That’s not the case with these automated tools. They can work around the clock without any manual feeding. You have to just purchase them and set them as per your preferences and then see things automatically get done on your behalf.

What Are The Benefits Of Automation Of Social Media For Businesses?

Benefits of Social Media Automation

They are quite large in number, but we try to cover the most important advantages that come with the automation of social media. Here are they-

Saves time incredibly like never before.

Grow online presence of your business.

Generate more traffic to your website.

Boost-up customer interaction.

These are some of the major things which everyone should know about the automation software. So, we can make use of it like a professional for businesses.

4 Tips To Improve Your Facebook Relevance Score: Techniques That Actually Works

Facebook Relevance Score

Over the years, Facebook has come upon as another massively populated and wide marketplaces where advertisers make all possible effort to highlight their ads. Every business on Facebook has a motive of raising Facebook Relevance Score for their ads. Now, you might be wondering the ways to create effective Facebook ads that have the capability to bring more organic traffic, absolute engagement and gives you a well-defined social identity.

Read out this article that will let you discover some effective ways that can unquestionably improve your ads relevance score on Facebook.

Lessen retargeting website visitors

You might be aware of the fact that Facebook let you target your website visitors from the last 180 days and for that, the retargeting window is used often.

Though retargeting your audience gives incredible benefits to your business but if you consistently engaged in retargeting your website visitors, after a span of time (usually 6 months) they would start feeling offended. Nobody feels amazed by watching ads from the same company again and again. For a better outcome, you can retarget the audience for a period of 30 days whenever you notice huge traffic coming from a website.

Target audience with suitable ads

Target Audience

Facebook advertising is a means of encouraging people to take action that you expect. In case you target a cold audience and that the ad you have posted advertises a highly priced product, there is no value of designing such ads by wasting both the time and money. Serve what your audience exactly wish to see. It’s better to categorize your audience on the basis of their buying habits and the budget they usually choose. After that, design ads that appeal to them finding more about your offers.

Prefer video ads for promotion

Video ads are comparatively expensive and time-taking then another ad format therefore rarely preferred by advertisers. Based on the fact comes from recent research and studies, it proves that video ads are much effective than other forms of ads at the same time it explains your offers well to the viewers.

Video Ads

Always keep in mind, what matters for Facebook video ads, is quality. Your videos don’t need to be shot in a studio but must contain lighting, contrast and audio quality that make it outstanding. For effective promotion, you don’t need to post video ads separately, instead, you can attach a video link to your existing Facebook page so that viewers can be redirected to videos whenever they click on that link.

Target vast audience

Precision is one of the leading features offered by Facebook advertising which make your audience targeting even easier. Sadly, the majority of advertisers works on the concept of narrowing down their audience that adversely affects their ad performance and thus lowers their relevance score. When your aim is to gain more audience, it becomes mandatory to target broad audiences as the platform has become more practical. So, if you are facing the issue with low relevance score and still targeting a narrow audience, you must increase the audience size first. This will surely give a positive outcome to your business without taking much of your time and effort.

So these are four tips that would definitely work for improving your relevance score on Facebook. I have tried writing this article in the best possible way, from my end. Still, if there any suggestions or more tips to be added, feel free to recommend.

Facebook Scraping Tool: Essentials You Should Know In 2019

People often have a question on their mind, do Facebook scrapping really effective? Well, the answer is yes it’s undoubtedly effective. Instead of focusing solely on the Facebook, we will discuss social media scraping attributes to an automatic web scraping tool that performs the task of gathering data not only from various social networking sites (Facebook, LinkedIn, Instagram and etc.), also includes articles, blogs, and informative sites.

Done with the definition? Now, we will move further and illuminate how social media scraping to help the business to grow.

Use of scrap data you get from social media

Scraped data from social media is helpful to business in many ways. First and foremost benefit is that this data is that they are considered to be the compelling sets of data useful for business to learn the behavior of the audience they exactly want to target. In this way, it generates broader business opportunities and makes business capable of expanding their sales with a better profit margin. As a priority, the Instagram and Facebook scraping tool are used the most, nowadays. Apart from that, scrapped data is of enormous use, some of them have been given below:-

Customer attitude Identification

   

Once you collected reviews from different social media channels, you will have the ease of analyzing them to recognize customer’s attitude towards a particular product, their expression, the way of writing and frame of reference will help you in this respect. Moreover, learning your customer attitude helps you to understand what exactly the customer wishes, how to satisfy them, and also ascertaining their occupied rate of engagement. Altogether, this analysis helps in accomplishing your business goals in addition to setting up a successful ad campaign.

Target Numerous Portion Of Market

Target market refers to the association of customers (including individual and organization) which is the reason for entire steps taken by an organization, right from designing, planning to maintain equilibrium in the marketing mix appropriate for the demand and expectation of that group. Here, scraped data let you determine to whom exactly your product should be advertised. It saves both your time and effort and helps to grab potential customers.

Monitor your brand online

Brand monitoring is not limited to hearing your customer’s voice, it is associated with knowing the strategy of your competitor as well as industries that are similar to your niche of business. Try to raise information more than your product or services, such as customer assistance, sales revenue, a rate of social engagement and every single notch where engagement arrives.

Determine the current market trend

Identifying relevant market trend is crucial for building a marketing strategy in order to win the throne of success. Depending on the change in trends, you just need to shift oversight of your industry, and the rest, the business will remain in the same flow.

At last, we end up with the conclusion that scraping tools and data accustomed by them, are worth for your business. Still, so many people claim these tools are of no use, without reading the advantages mentioned in most of the articles. Hope this guide will make your thoughts clear of using scraping tools for the growth of your business.

Four Astonishing Tips Of 2019 To Get Followers On Instagram, Honestly!

Instagram has become immensely popular in less time where both individual and businesses make all possible effort to gain popularity by increasing their likes, comments and mostly, the followers. The number of followers mentioned at the top of your profile, but not likes and comments and it has been proved earlier that a profile loaded with bulks of followers are likely to be checked out by users however following/unfollowing depends completely on the pieces of stuff they would find inside.

Forget about buying followers, We are here to discuss some legitimate ways to get followers on Instagram that would help your account sustain longer and stand out among billion of active Instagram profiles. A lot of articles would put emphasis on making consistent posts, promoting your profile, using relevant hashtags and etc, but we will move a step further to discuss tips that would help for Instagrammers in 2019.

Do join a micro-community

Micro-communities are the formation of specified Instagram accounts, including the users who are interested in taking part in daily challenges and offered sponsored over the community. By securing a position of active members of micro-community, you will have the ease of interacting with other Instagram users, introducing yourself. Since community members are active by nature, they don’t hesitate in following even new profiles. There are some rules and condition associated with such communities, the basic rule is that you must like three posts and drop comments on three posts whenever make a single post.

Interact with other user’s posts

Following back your followers is not sufficient to grab their attention for a long time, a good way of getting noticed is engaging with their posts. Schedule appropriate time to look back their posts, comments on them and reply to the queries they mention in the comment section. This will motivate them remaining your followers. Though this strategy takes more time, it will let you enjoy the perk of attaching a lot of genuine and honest followers to your existing chain of Instagram followers.

Start following a lot of users

One of the most preferred and proven ways of getting more Instagram followers is to start following users first without waiting for them to send you a follow request. In 99% of the cases, users follow back your account, sooner or later that will become an ultimate solution to fewer followers. Here, you need to pick out those accounts whose following is greater than people follows them. These people might be willing to enhance their followers and will follow you back, accordingly.

Your posting schedule really matters

An Instagram post carries lifespan of around two to three hours before it gets buried into the Instagram user feed. Nobody is supposed to visit your profile in order to check the latest posts, therefore, you must upload a post during the time when most of the users stay online. Based on various studies done on Instagram, the most suitable time of posting is in the morning and the time when people relieved from their workplace. During this peak time, your posts are possibly getting more views, likes and follow requests (if your posts are designed attractively)

The Ultimate Guide: Do Facebook Ads Really Work?

When we talk about advertising these days, most of us only able to think of Facebook ads. Right! Because they are better in every aspect as compared to other forms of advertising. Every business organization irrespective of its size are after Facebook nowadays to showcase its brands over it in a form of ads. Now it’s really amateur to ask do Facebook Ads work. Because there is a lot of evidence that speaks themselves, yes they do!!! But if still you’re not convinced then we are going to share some statistics with you. So let’s take a look at them and you would definitely get the answer to this so-called question.

According to a study done in last quarter of 2018 proofs that about 93% of marketers use Facebook advertising every day that’s equal to about 3 billion businesses that prefer Facebook marketing to boost their business revenue. And almost about 70% of these businesses are outside the United State. Facebook earned about $7.68 million in 2017 because of its ads.

I think after reading the above-mentioned stuff you would get a clear explanation about the fact that yes Facebook advertising is conquering the world nowadays. To know more about Facebook advertising just continue to read this post.

What is Facebook Advertising? 

When businesses make use of Facebook as a platform to showcase their products and brands in a form of short videos or pop-ups displayed at the sidebar or news feed of Facebook is called Facebook Advertising. Facebook Ads sometimes also get displayed as a shared piece of news. Facebook keep your ads completely safe and secure when it comes to their copyright traits and never sells your ads to different advertisers.

What are the benefits of Facebook advertisements?

There is a number of benefits Facebook advertising can bring to your business. If you are a business owner and still don’t use Facebook ads to promote your business then start it as soon as possible. Because the ideal use of Facebook ads can make your business shine like a star all over the world. These are some benefits that you would get by making use of Facebook Ads-

Easily able to target your potential customers

Facebook is a place where people of all age-group visits and share their thoughts and likes in form of posts and with much more stuff. As a businessman, you can easily find potential customers for your business there and also target them simply by knowing their likes and dislikes. You can target Facebook users by gender, age, location, psyche, and many more.

Instant results can help you create better business marketing strategies

Among a large number of brilliant features of Facebook advertising, this is the most important one. Unlike other forms of advertising, Facebook ads make you know the impact of it in very less amount of time. That can assist you in overcoming the crucial features your ads don’t have. And it will directly make influence over your future business marketing strategies.

Ameliorate brand awareness like never before

People make use of Facebook multiple times a day. That’s why come across thousands of ads every single day. So, there is nothing better than Facebook advertising when it comes to improvement of brand awareness of business in an extremely great way. Even if people are nothing coming inside your ad world or clicking it but constant visibility of it builds trust and reliable vibe between people about your brand name.

Increase in trending Click-through rates

Facebook ad click-through rate is also getting constantly hiking as a result of improved use of its advertising tools. With constant better and proper hand use of Facebook advertising software, you can directly target the audience for your business brand with any dilemma. Also, you can create various different types of ads for increasing your brand value.
As per the study of 2018, the average click-through-rate of Facebook ads across all  the industries was 0.90%.


These are some of the basic fundamental information about Facebook advertising. I hope this article would help you to the fullest in understanding the various nuances of Facebook advertising.

How To Recover Your Temporary Blocked Instagram Account

If your Instagram account has been temporarily blocked recently then you have landed on the right article. But do not worry because there are so many people along with you who suffer from this prohibition of Instagram. The main reason behind the strict rules and actions of this massively popular social networking platform is to enhance the experience of users. However, sometimes your normal activities can raise a red signal and the next thing you can see if you are blocked from Instagram. In this article, we will discuss the solutions through which you can recover your blocked account.

How to know that Instagram has banned you?

Well, it is quite easy to discover that you are blocked when Instagram doesn't allow you to perform certain actions like uploading pictures, liking and commenting. Most of the time you will get to see a long message from Instagram stating that “You’re Temporarily Blocked”.

How to recover your banned account?

There are a couple of things that you can do to continue performing activities in your account like before.

Uninstall third-party app

Using third-party apps is the major reason behind the blocking of many accounts as it is against Instagram’s terms and conditions. So, whenever a message pops up on your screen claiming that your account is blocked, immediately uninstall the all the third party apps that you were using and wait for few days until your account gets recovered. Most of the people take help of other apps to promote their account and get more followers but end up getting disappointed when their account gets temporarily blocked on Instagram.

Report

Instagram provides you the options “Tell Us” and “Report” through which you can report the case to the administration regarding your blocked account. So, if you realized that you have mistakenly done something wrong or against the rules and regulation of Instagram then you can use this option. Within some days you will get an update from the administration about your account and further actions that are required to be done from your side in order to retrieve your account.

Take 2 days break

Another method that will make your account active again is to leave your account idle for at least 2 days. Which means you have to stop performing actions on your account. Although you can continue with the browsing.

After 2 days try to post something, like any picture or comment on the 3rd day. If you are able to do that then congratulations your account is back. But make sure when your account gets recovered avoid to do the things that make Instagram feels like your page is handled by a bot. Hence, these are some of the most useful ways you can use to recover your blocked account. Instagram no doubt brings so many features to its users but at the same time, it is very strict in terms of its rules and regulation. Therefore, it is better to not violate its policy to be on the safer side.

5 Secret Techniques To Spy On Your Competitors

Competition has been there in the marketing field for a very long time. The only difference now is that with the increase in the number of businesses, competition has also increased. Each and every company, whether small or big are putting their best efforts to be on the top. But apart from enhancing your business and marketing strategies, you also need to take an interest in your competitors' activities. Because they might be good at something which can break your business later. Therefore, it is always good to get closer with your competitors and spy on their activities. In case, you are not able to decide from where to get started then check out the list mentioned below.

Follow your competitors' social media pages and blogs

First of all, list out all your competitors and follow them on social media. Also subscribe to their newsletters so that you will get to see the latest products they have launched, new features they have introduced and much more other updates. In this way, you can get some insights about their strategies and improvise your business accordingly. So, if you are not tracking your followers on Instagram then make sure to start doing as soon as possible.

In case, you don’t have enough time to track their movements frequently then you can also take help from several automation tools which are specifically designed to perform all these kinds of activities.

Monitor their brand

spy on your competitors 

Knowing the success and failure of your brand is important, but knowing the strength and weakness of your competitors is even more important. Therefore, spy on your competitors and take advantage of their weakness by thinking of a clever marketing campaign.

You might remember the buzz created when the news of bending of iPhone 6 plus got viral on the Internet and social media platforms. So many companies have taken advantage of this news by launching the product with more advanced features. Likewise, you can also benefit your business with brand monitoring.

Notice their popularity

It is not necessary that if a brand is having thousands of followers and likes of social media does not mean they are having more visitors and customers. They might have just invested lots of time and efforts in order to develop their social media presence. There are chances that a startup company is not much acclaimed on social media but have huge traffic and can beat you in the next couple of months. So if you want to get the approximate idea of your competitors' popularity, then the best way is to check out the traffic on their website. There are certain tools available in the market through which you can get a rough idea about their visitors.

Hence, by following these tips you can successfully spy on the ads, marketing strategies and other aspects of your competitors. The only thing which you need to take care of is to not copy the ideas of your competitors and try to make your own strategy.